With the right AI tools at your fingertips, your business’s competitive edge could be just a click away.

Amplify Labs AI Co-Founders, Julie Holton and Dave Smith recently miked up for a new episode of Expert Connexions, demonstrating how to craft a flyer using ChatGPT4 and Midjourney.

Watch the episode below or read on for Harpa.ai’s summary of the concepts discussed.

Revolutionizing Small Business Marketing: A Dive into AI-Powered Design

In today’s fast-paced business landscape, staying ahead of the curve is essential for success. Small businesses are constantly seeking that competitive edge that can set them apart in a crowded market. Enter artificial intelligence (AI), a game-changing tool that’s becoming increasingly accessible and user-friendly. In a recent episode of Expert Connexions, hosted by Julie Holton, viewers were taken on a journey into the world of AI-powered design, specifically exploring how ChatGPT and Midjourney can revolutionize small business marketing strategies.

The episode began with the recognition that as business owners, the quest for innovation and efficiency is unending. The tantalizing idea of AI tools becoming readily available at our fingertips is no longer a distant dream. This particular episode, dubbed “Demo Day,” promised to shed light on how these tools can be harnessed to streamline marketing efforts.

Julie Holton, co-founder of Amplify Labs AI and host of Expert Connexions, set the stage by discussing the somewhat controversial topic of using AI in a way that could potentially disrupt traditional business models. Julie was joined by her partner and co-founder, Dave Smith, the CEO of Amplify Labs AI. Together, they explored the possibilities and limitations of AI, offering insights that would prove invaluable to businesses of all sizes.

The core focus of this episode was the demonstration of using ChatGPT and Midjourney to create a captivating and effective flyer for an upcoming event. Dave Smith’s expertise shone as he took the audience step-by-step through the process, showcasing the seamless integration of AI tools into real-world marketing scenarios. The journey began with the simple act of conversing with ChatGPT, asking it how to craft catchy slogans for the event. What followed was a fascinating back-and-forth exchange, revealing AI’s ability to generate creative and relevant content.

However, the magic didn’t stop there. Dave’s use of Midjourney, another AI tool, highlighted the symbiotic relationship between various AI platforms. He seamlessly integrated the generated text from ChatGPT into Midjourney, transforming it into a visually captivating image. The time-saving advantage of this process was evident, as Dave explained that creating a customized image took just a fraction of the time it would have taken to sift through stock images.

What truly stood out in this episode was the human-AI collaboration. While AI tools played a pivotal role in generating content and design, Dave’s insights, decisions, and creative direction added a layer of human touch that elevated the final result. This dynamic fusion of human creativity and AI’s rapid capabilities showcased the potential of AI not as a replacement but as a potent enhancement to human efforts.

Julie and Dave’s collaboration extended beyond the episode, as they discussed the importance of community engagement and the upcoming AI Meetup. The event promises to bring together AI enthusiasts, business leaders, and individuals eager to explore the possibilities AI offers. The conversation served as a reminder that AI isn’t just about technology; it’s about building connections, sharing knowledge, and pushing the boundaries of innovation.

In the rapidly evolving world of business, embracing AI isn’t just a choice; it’s a strategic imperative. The Expert Connexions episode underscored how AI-powered tools like ChatGPT and Midjourney are leveling the playing field for small businesses, enabling them to create impactful marketing materials efficiently. As Dave and Julie’s journey demonstrated, AI is a powerful ally that complements human ingenuity, transforming business processes and pushing the boundaries of what’s possible in marketing and beyond.